We see our customers extending their DAM functionality across new teams and departments such as product, human resources, and sales. “Five years ago, DAM was a fixture within the marketing department. With the explosion of brand creative across all departments within an enterprise, we now see DAM as a companywide layer that serves the entire organization,” says Luke Beatty, CEO and chairman of Brandfolder. “DAM as a sector has become more than an application beyond the walls of. But did 2018 usher in any key developments? Most DAM solutions today offer capabilities such as storage and retrieval, AI-driven search, managing rights and identities, and related functionalities. Extensis released the first DAM solution with font recognition capabilities, and Aprimo presented Article Editor within its DAM tool to support text-based content along with rich media content. Meanwhile, Contentstack partnered with Egnyte to address users’ DAM needs. Many companies in the sector introduced enhanced solutions. For instance, the use of AI made its mark on DAM solutions, including automation in tagging and generating metadata for images and videos. That growth was evident in 2018, as advancements in technology that shaped much of the digital world also transformed DAM. For comparison, the market was estimated to be worth about $1.73 billion in 2016. According to Transparency Market Research, the global DAM market is estimated to reach $6.33 billion by the end of 2025.
The digital asset management (DAM) market is hot.
0 kommentar(er)
